It was officially announced by Coca-Cola that they are going to stop making Spiced Soda, a very adored drink among consumers. The fans of such a joyful drink are sad as this one is nearing extinction from the shelves for good. It seemed like the answer to all winter soda lovers was Coca-Cola Spiced Soda which debuted only for special holidays. Despite the success of this drink seasonally, Coca-Cola has decided to shelve the brand citing a shift in the market as it has evolved and so has the preference of the consumers.

Here is the reason why Coca-Cola is going to discontinue Spiced Soda

However, the management does not disclose full information including product discontinuance, and insiders still believe this is related to the soft sales and growing trend looking towards younger, and more interesting beverage types. In addition to Zero Coke, Coca-Cola is coming up with more binge worth healthy options such as the new competition with limited sugar drinks. Apparently, it seems that the company is looking to eliminate some of these niche products in an attempt to provide space for these new innovations.

In the case of Coca-Cola’s decision to stop the production of Spiced Soda, there is a corresponding trend in the industry beverages, which entails providing limited time offers as a way of sampling the market. Spiced Soda is one among several products that have a lifetime span on the market until when they fade out of favor or are outshined by newer offerings.

Fan Reactions: Disappointment, Nostalgia and a Mix

Social media has seen different Spiced fans sharing their discontent. Spiced cola was for some people during the winter months, a time for remembering festivities and get-togethers. Fans have shared pictures using the hashtags #BringBackSpicedCoke, where they wish to drink the cola and want it back.

Oh, cyclone was the perfect drink for holidays! One fan posted on Twitter: “It was the perfect drink during Christmas!” Some seasonal soda hoarders have been buying cans of seasonal soda in order to be the last ones to purchase the product before it gets off the self.

Seasonal SIP: The Hype and Hoopla

Coca-Cola’s Spiced Soda was introduced in the company as part of their regular experiments on new… gathering younger and bolder consumers. Occasionally, it had a nice harness, especially on holidays with the cinnamon and cola mixture in it. Like so many other seasonal products, it was hard to keep the focus on during springtime and on.

The beverage was never launched as a core permanent product. There was a core set of fans albeit it was marketed as a mere ‘limited-time offer’ always. Most likely Coca-Cola was aware that its popularity would fade, it was only a good way to diversify the extensive brand portfolio for them.

What Coca-Cola Seasonal Beverages does prepare for us next?

Fans are on guess now what this time Coca-Cola will do. It has been a tradition for Coca-Cola to come up with innovative flavors whenever there is a day, holiday, or event.

Speculations go on that the beverage giant could try a different strategy and put more healthy drinks on the holiday season or test some new flavors in regard to the growing need for the natural lower sugar content blends. Other people think that termination of Spiced Soda is an indication that there will be a new holiday drink soon.

Is this the end of a devastating period in content marketing?

While Spiced Soda was an all-time favorite to some of the loyalists, Coca Cola’s decision to retire such a product also denotes the fact that the beverage industry is about limited time offers and promotions which are usually successively replaced by other innovations. The lovers of the seasonal spiced drink have to unfortunately let go of the beverage, but will need to treasure the great moments.

The last remaining Coca-Cola Spiced soda is gradually disappearing from the outlets. This seasonal offering had managed to capture the attention of the diehard fans and it can be shown. Time will soon tell if the Spiced Soda flavor will be made available in the United States of America. For now, however, that particular chapter in history for Coca Cola is over.